March 10, 2022
When it comes to digital signage, hardware is key. The wrong choice can lead to system crashes, display errors, and a host of other problems that can negatively impact your business. This is especially true for property owners and operators who are planning to deploy the signage across large spaces, as a misstep could end up costing your organization a fortune.
That's why it's vital you know what to look for before you make your purchase. This buyer's guide will outline the most important factors to consider when choosing digital signage hardware. From understanding the tech stack to what to look for in a vendor, we’ll explore everything you need to find the best solution for your situation.
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Looking for more ways to elevate your retail experience with digital signage? Check out our article, Retail Digital Signage: The Ultimate Guide.
The digital signage hardware stack has two main parts: the display screens and the media device. In the section below, we’ll review what you need to keep in mind as you assess your options.
Tablets, monitors, commercial-grade TVs — there are numerous screen types to choose from. Here is what each screen category delivers:
If you’ve elected to go with a smart TV or a tablet for your displays, you won’t need a media device. Otherwise, you’ll have to choose between buying consumer, commercial, or industrial media players. Here’s how those options stack up:
Now that we’ve covered the component options, let’s review what to look for in a digital signage hardware vendor.
One of the most important factors to consider when evaluating digital signage hardware vendors is the level of assistance they provide during the deployment — and the ongoing operation — of the equipment. The best hardware vendors offer comprehensive support, which means they can help you with everything from system setup to ongoing maintenance and troubleshooting. Look for vendors that provide 24/7 technical support and regular software updates and product enhancements. This type of support is essential if you want to avoid problems and keep your system running flawlessly for years.
While you may get most of your hardware from a single vendor, you’ll likely end up using an assortment of screens to cover your signage needs. This being the case, you’re going to want to work with a vendor whose solution is adaptable and can integrate with whatever screen equipment you have so you can create a seamless network.
When making your purchase, also be sure to consider the durability of the hardware. It's essential that your equipment can stand up to round-the-clock use without breaking down or malfunctioning. Look for hardware built to last, with features like solid construction, corrosion-resistant materials, and long-lasting displays.
For a deep dive on the best digital signage software providers, read our recent article exploring the top four.Back to top
While digital signage is a fundamental part of many commercial properties, augmented reality (AR) tech has opened up a whole new world of signage options. Now, commercial property owners and operators can use AR signage to deploy engaging displays with flexibility, ease, and analytical precision of digital advertising, allowing them to create new revenue streams and improve customer experience.
One of the leaders in the AR signage space, Resonai, has developed an AR platform designed for commercial property owners and managers: Vera. Vera uses computer vision technology to upgrade commercial spaces into intelligent digital environments, enhancing usability, performance, and profitability. Are you ready to learn more? Get in touch with Resonai today and set up a free demonstration.
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