August 19, 2021
In modern real estate, augmented reality can be as vital a foundation as stone. It lets developers more fully unlock the potential of a given space, addressing needs such as energy efficiency for recurring maintenance. Most importantly, it creates opportunities for enterprises to differentiate themselves from competitors and enhance the way occupants engage with their surroundings. It’s not surprising, then, to find studies suggesting 45% of investors prioritize implementing augmented reality in commercial real estate alongside adjacent technologies such as VR.
This article explores the high-level uses and benefits of augmented reality in commercial real estate, complete with practical examples that enterprises can leverage today.
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The benefits of augmented reality in commercial real estate begin as early as the building design phase. AR technology allows users to visualize blueprints and other design documents as 3D models, complete with furniture and interior painting. This visualization technique is quicker than assembling physical models, allows for more detail than a 2D drawing, and is far easier to interpret at a glance than design documents.
Having this kind of perspective in the design stage is helpful for architects, but it also enhances investor buy-in. Stakeholders increasingly use 3D models to better understand the benefits of a given project. Potential tenants can tour a location during construction or well before it begins. Some investors even use AR apps or glasses to see how a finished building will eventually appear on-site, providing more insights into how it will fit among the surrounding lots.
Finally, AR tools can help designers and architects shift a building project into its construction. By integrating models with BIM software, multiple groups can coordinate construction efforts and better visualize their specific responsibilities.
For many enterprises, AR within a commercial space is part of a customer experience, whether that means offering a service or making AR the product itself. This practice is most notable in retail but can occur in any industry — which is why developers should consider incorporating AR into building designs.
Augmented reality can also provide maintenance solutions for most commercial spaces. In a traditional facility, businesses will call a repair crew once something goes wrong and then conduct a troubleshooting process to locate the problem. AR technology — such as Resonai’s Maintenance Manager — can streamline this process in several ways while ensuring the troubleshooting process is far more effective.
Want to know more about how contemporary facility managers are leveraging the power of AR to reduce overhead costs and improve key metrics like mean-time-to-repair? Download our industry report, The State of Augmented Reality in Facilities Management: 2021
In a field like commercial real estate, smart buildings are the natural evolution of all the solutions discussed above. Smart buildings are facilities that use integrated technology systems to assist occupants with day-to-day operations and functions. They are possible by taking Internet of Things-enabled objects and connecting them to a digital twin, unifying their functions within a single interface. Whatever the industry, smart building functions can benefit from the integration of disparate systems such as telecommunications, facilities management, and any number of automated processes into a cohesive whole.
For stakeholders and facility managers in the commercial real estate space, smart buildings tend to maximize productivity and minimize costs. Some common examples include:
When it comes to augmented reality, commercial real estate developers have more opportunities before them than ever. The question is not whether AR can help but whether it’s possible to implement these solutions now.
Rest assured, Resonai’s AR platform — Vera — can help you get started. Whether you’re designing a commercial facility or preparing a digital twin that powers a smart building, Vera’s system integration and real-time analytics offer the richest insights into any space. We also provide customized solutions that emphasize the highest-quality customer experience while reducing operational costs.
Ready to learn more? Get in touch with Resonai today and set up a free demonstration.
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