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Resonai's AR Technology Transforms Retail Engagement in Innovative Campaign

In April 2024, Resonai's cutting-edge augmented reality (AR) platform powered a groundbreaking campaign for Sweetime, revolutionizing the shopping center experience and providing valuable insights.

Resonai's technology created a highly accurate digital twin of the shopping center, enabling precise AR overlays and navigation.

The campaign, centered around Resonai's platform that blends digital and physical environments, delivered an immersive experience for Sweetime's "Freeze Dried Mystery Box" campaign.

Sweetime-crop

By leveraging Resonai's advanced AR capabilities, the campaign achieved remarkable results:

  1. High Conversion Rates: An impressive 35% click-through rate on AR elements proved the effectiveness of Resonai's immersive experiences in driving consumer action.
  2. Increased Engagement: The campaign saw a 261% increase in active users and a 366% increase in app sessions, demonstrating Resonai's power to drive foot traffic and user interaction.
  3. Enhanced Navigation: A 676% increase in navigation usage highlighted Resonai's ability to improve wayfinding in complex indoor environments.
  4. Seamless App Integration: The AR experience integrated flawlessly with the existing shopping center app, showcasing Resonai's adaptability to different platforms.
  5. Real-time Analytics: The campaign provided rich, real-time data on user behavior and preferences, demonstrating Resonai's powerful analytics capabilities.

By creating engaging, interactive AR experiences, Resonai is helping property owners and retailers transform physical spaces into smart, responsive environments.

Key takeaways includes:

  • The importance of user-friendly, visually appealing AR implementations
  • The potential of AR to bridge the gap between online and offline experiences
  • The value of real-time data in understanding and optimizing space utilization

As the retail landscape continues to evolve, Resonai's technology offers a powerful solution for property owners and retailers looking to enhance customer experiences, drive engagement, and gain actionable insights  into space usage and customer behavior.

This campaign serves as a compelling case study, illustrating how advanced AR technology can create tangible value in commercial real estate, ultimately leading to increased revenue and improved customer satisfaction.

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